Glossary of Terms
Wherever possible, we try to talk with customers in plain English but wherever we haven’t on this site and you need some more clarification, you should be able to find it here.
If there’s anything that you think should be included, please get in touch.
The higher your adrank in relation to your competitors, the higher your ad will show on the SERP.
When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads and more chances for you to get and track your conversions.
It should be remembered that on any single day, you can receive up to 20% more in costs than your daily budget.
This is seen as a black hat SEO technique which is a huge no-no to Google and if you use these to try and rank highly, you will most likely, be punished with manual action ranking penalties.
- Landing page experience
- Expected CTR
- Ad relevance